Wednesday, October 29, 2008

"Israel Tram": Innovative Public Relations move


Successful PR for Israel in Austria -Roi Mendel

The Austrian Public Relations Association has [s]elected Israeli Ambassador Dan Ashbel as their man of the year.

A project headed by Ashbel that gained much success was the "Israel" tram [picture above] - a cable car that runs through Vienna while giving the passengers a taste of Israel's culture. Passengers enjoy Israeli foods, music and movies on the tram.
(Ynet News)

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